Who We Are?
Our Mission
At Sobala Realty Group, our mission is to deliver exceptional real estate experiences built on results, integrity, and genuine care. We are dedicated to guiding clients through every step of buying or selling with professionalism, clear communication, and a commitment to achieving their goals, while fostering lasting relationships and trust within the communities we serve.
Extraordinary Experiences
With over 20 years of hands-on real estate and property management experience, Sobala Realty Group knows how to position homes for maximum appeal and value. Specializing in condominiums and investment properties, we combine expert market knowledge with practical skills — from staging and marketing to handling repairs — to help sellers get top dollar and buyers find homes that truly fit their needs.
Turning Challenges Into Keys for New Beginnings
-From overcoming life’s hurdles to unlocking dream homes — I know what it takes to get you there.-
I know what it’s like to start with little and work toward more. I grew up in a modest, low socio-economic setting, but through hard work, determination, and a belief that better was always possible, I built a life for my family in Edmonton’s upper middle class. Along the way, I raised four kids, coached soccer since 2011, and invested in rental properties — each step teaching me the value of commitment, strategy, and never giving up.
Two years ago, while working full-time as a program manager helping troubled youth, I realized the skills I had honed — organization, negotiation, problem-solving, and integrity — could open new doors for others, literally. Transitioning into real estate wasn’t easy. I juggled long hours, studied late nights, made financial sacrifices, and fought through moments of doubt. But every challenge only fueled my drive.
Today, I bring that same perseverance and dedication to every client. Whether it’s your first home, your dream upgrade, or an investment for the future, I work relentlessly to protect your interests and get the results you deserve. I’ve lived the journey of building something better — now, I’m here to help you do the same.
Russell Sobala
Our Core Values
Integrity First – We act with honesty, transparency, and ethical responsibility in every transaction.
Client-Centered Service – Every decision is guided by our clients’ best interests, goals, and unique needs.
Results-Driven Excellence – We are committed to achieving the best possible outcomes through hard work and strategic expertise.
Clear Communication – We ensure our clients feel informed, supported, and confident throughout the process.
Community Connection – We actively contribute to and invest in the communities where we live and work.
Continuous Growth – We embrace learning, innovation, and market knowledge to better serve our clients.
Respect & Collaboration – We value teamwork, diverse perspectives, and mutual respect in all relationships.